Turning interviews into a shipped restaurant marketplace
A two-sided mobile marketplace shaped by customer and restaurant interviews, then built into a shipped discovery, ordering, and pickup experience.
To help customers find timely local offers and give restaurants a flexible way to promote inventory, based on what both groups said they needed.
Interview insight to product change
Consumer and restaurant conversations changed the product priorities. Scroll through the evidence, the decision, and what made it into the app or roadmap.
Make nearby deals easy to discover.
Customer conversations pointed to the same first question: what is available nearby, and is the offer worth choosing?
Prioritize location-aware browsing, recognizable restaurant cards, search, and clear offer details before adding more marketplace features.
The iOS app opens on a discovery feed with nearby options, categories, deal indicators, and a direct path to restaurant details.
Move beyond end-of-day surplus.
More than 20 restaurant manager interviews showed that operators wanted flexible ways to promote inventory throughout the day, not only at closing time.
Expand the proposition to all-day deals and show customers the restaurant, available items, and prices together.
The restaurant page presents featured items and the menu within the same ordering journey. Flexible deal timing became part of the product direction.
Fit the restaurant's existing workflow.
Operators need deal and order management to work alongside their existing point-of-sale process. Duplicate menu entry and disconnected order handling add work for staff.
Define POS connection as a next-stage requirement: synchronize menu and availability data, then route orders into the tools restaurants already use.
Square, Clover, and Toast are integration targets in the roadmap. These logos do not indicate a live integration or partnership.
